The primary promotional mix elements of Red Bull is personal selling through representatives or sponsored individuals at events. The company also uses different forms of advertising and public relations in the form of sponsoring events and displaying the company’s logo. For example, when Red Bull buys a sports team the team’s stadium will be covered with the red bull logo. The company also has sales promotion in its promotional mix by handing out the product. Direct marketing is added to the company’s promotional mix in the form of websites, and its television network.