Characteristics of the food & beverage sector
Following are the main characteristics:-
● A vital part of everyday life
● Major contributor to the national economy
● Highly fragmented & complex
● Creates employment
● Encourages entrepreneurship
● Promotes diversity through many different food concepts & cuisines
● Fuels innovation
● Local multiplier using many other peripheral services
● Consumer led
● Competitive
● An opportunity to enjoy the company of friends, family & colleagues
● Fulfils basic needs (see Fig 1.2)