The reporting ability is also a huge benefit, says Bertenshaw. Before the system was in place he would spend "an awful lot of time" every week exporting data to create sales reports and sales forecasts.”I now have all that information at my fingertips, allowing me to be more productive.” Where he can, Bertenshaw user the processes “out of the box.” “We’ll change what we do to accommodate the way of the system, rather than the other way around,” he says.