Training and continuing education of a high quality sales staff is a company priority.The salesperson must in the store's product and service quality and attempt to instill this believe in customers' minds The salesperson must attempt to understand customers' needs and to satisfy them with the company's products All salespersons seek five key pieces of information about the customer The first concems the customers tastes, involving questions such as:
1 Have you been shopping for fumiture recently?
2 How long have you been shopping?
3 Where have you been shopping?
4 What piece or pieces have you seen that you like?
The second is who is the purchase-decision maker In many cases, this person is not present The third area is timing Does the customer need the merchandise by a certain date or for a particular reason? The fourth piece of information is how much the customer wants to invest anot spend Finally, the salesperson asks how the customer wishes to pay for the merchandise and offers several payment options. The salesperson sends each customer, whether a purchaser or not, a thank you note as a follow-up