Trends in the use of premium and discount cigarette brands:
Findings from the ITC US Surveys
The purpose of this paper was to examine trends in the use of premium and discount cigarette brands
and determine correlates of type of brand used and brand switching
Our data suggest that demographic and smoking trends favour the continued growth of low priced
cigarette brands. From a tobacco control perspective, the findings from this study suggest that
governments should consider enacting stronger minimum pricing laws in order to keep the base price of
cigarettes high, since aggressive price marketing will likely continue to be used by manufacturers to
compete for the shrinking pool of remaining smokers in the population.