Despite that the technological advancement that continues to develop rapidly in the marketplace, participants
adopted a somewhat conservative view when selecting those that would be most commonplace from a list of 14
possible technology advances by 2020. The most commonly expected developments stated by 75% of respondents,
was ‘Live video streaming to remote participants’, a technology which is, to a large extent, available today. The
next expected developments included ‘a social network before, during and after events’ (70%) and ‘all event
content downloaded to our mobile phones’ at 64%.