To perpetuate the elegant and iconic legacy of the Authors’ Lounge as the most photographed and ultimate Afternoon Tea venue in the world, while extending the Afternoon Tea concept through the existing Regency Room (to be renamed the Somerset Maugham Lounge) and to the Regency Terrace (to be renamed the Joseph Conrad Terrace) to provide additional premium seating overlooking the gardens in order to heighten guest satisfaction, create new PR opportunities, meet increased demand and ultimately maximize revenues.