To trigger impulsive buying, marketers can create
unique and attractive packaging designs. As stated by
Klimchuk & Krasovec (2007), packaging design plays
an important role at the point of purchase to attract attention
and bring about a purchase. Kolter and Armstrong
(2008) state that, in the current competitive environment,
packaging design is the producers’ last chance to affect
buyers, especially in regard to consumer goods, where
most purchasing decisions are made when the consumer
is in the store.