We have to evolve to move forward and it is important to explore new avenues from all sectors of the industry. Resurrecting natural fibers and finishes in new forms works alongside the new-generation synthetics and finishes that are emerging. Anything is possible, as we explore the past to reinvent the future and develop new and unique concepts from dreams to reality in creating functionality.
This mega trend also focuses on enhancing the experience, delivering added value and experimenting with revolutionary new ingredients and technology. Release the hand break of caution, don’t rely on what you know, be adventurous and pioneering.