The other side's BATNA contains key information about how far you can push those negotiations before they walk away. If you are selling, the buyers' BATNA should determine the maximum price they would be weiling to play for your service or product. If you are buying. it should determine the lowest price at which they will sell. if you are booking a hotel conferance in Hawaii in december, a hotel representative has in July. If you are absolutely certain of the other side's BATNA, and if you propose an agreement that is