June 07, 2011 marks a significant date in the history of Google – the introduction of Google Authorship. Othar Hansson, a software engineer at Google, announced via the Google Webmaster Central blog the introduction of authorship markup in Google’s web search. Experts on search engine optimization and Google’s algorithms could immediately foresee the importance of this feature. But interestingly enough, Google’s authorship markup has flown under the radar for quite some time. To help shed light on the value of Google authorship, allow us to elaborate on the history of authorship and its perceived benefits.