The mobile phone might be a small gadget, but it has revolutionised our lives.
It has already had a profound impact on the way we communicate and conduct
ourselves daily, and this continues to be felt as the mobile phone enables new
ways to market, and new markets in which to interact.
The Internet transformed our world in two fundamental ways: It gave anyone
with access to the Internet the opportunity to interact easily with others
(including companies and brands); and through search, it has made information
readily available. Developed as a platform for academics to share information,
the web has a strong ethos of free content.
More recently, mobile phones are changing the way in which we access the
Internet and communicate with each other. Mobile phones can be considered a
developing technology, which means new and better features are continuously
being packed into ever smaller devices. Using mobile devices and their features
builds on the interactive nature of the Internet, with users being able to create
and consume content from almost anywhere in the world.