6. Think Like a Brick-and-Mortar Store
Have you ever walked into a shop that was so well-curated and thoughtfully designed that it made you want to buy everything inside? Aim to achieve that effect with your target customers as you fill out your shop. Offer a selection of products that look like they belong together. Sell items at a variety of price points to appeal to a variety of shoppers, encourage multiple purchases and attract repeat customers. Even if you make one type of product, consider making and listing it in various colors and different materials. You could also offer a set of products to appeal to gift givers. And finally, when you’re ready to add a banner, make sure it matches your brand and complements your product design.