The design thinking movement advocates creativity and imagination.
From a business perspective, we often have an abundance of creative and imaginative proposals for solving our problems.
How do we choose which ones to pursue? How do we turn the chosen ones into reality? It is all too common that people who plunge into creative design workshops are initially exhilarated by the possibilities they create, and then later frustrated by the indifference others display toward their designs and by the difficulties of getting people to agree to adopt them.
Creativity and imagination are important, but not enough.