Evaluation
Evaluation is crucial to literacy: imagine the World Wide Web user who cannot distinguish dated, biased or exploitative sources, unable to select intelligently when overwhelmed by an abundance of information and services. Being able to evaluate content is no simple skill, rather critical evaluation rests on a substantial body of knowledge regarding the broader social, cultural, economic, political and historical contexts in which media content is produced (Bazalgette, 1999). The challenge is exacerbated for the World Wide Web, produced in an age of information abundance, even overload. Compare this with print and audiovisual texts, produced in a context of scarcity, with few people having access to the systems of production and distribution. As this maintained the distinction between producers and consumers, with key filters operating to select material to be distributed in accordance with criteria of cultural quality, ideology, market pressure or professional production values, it was the operation and consequences of these filters that formed the centerpiece of critical media literacy teaching. Now that almost anyone can produce and disseminate internet content, with fewer- and different kinds of- filters, the basis of critical literacy must alter.
Evaluation Evaluation is crucial to literacy: imagine the World Wide Web user who cannot distinguish dated, biased or exploitative sources, unable to select intelligently when overwhelmed by an abundance of information and services. Being able to evaluate content is no simple skill, rather critical evaluation rests on a substantial body of knowledge regarding the broader social, cultural, economic, political and historical contexts in which media content is produced (Bazalgette, 1999). The challenge is exacerbated for the World Wide Web, produced in an age of information abundance, even overload. Compare this with print and audiovisual texts, produced in a context of scarcity, with few people having access to the systems of production and distribution. As this maintained the distinction between producers and consumers, with key filters operating to select material to be distributed in accordance with criteria of cultural quality, ideology, market pressure or professional production values, it was the operation and consequences of these filters that formed the centerpiece of critical media literacy teaching. Now that almost anyone can produce and disseminate internet content, with fewer- and different kinds of- filters, the basis of critical literacy must alter.
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