•Most people in the marketing organization follow written
work rules for their job.
•How things are done in the marketing organization is
never left up to the person doing the work.
•People in the marketing organization are allowed to do
almost as they please when performing their work. (RS)
Specialization (seven-point scale with "strongly disagree"
and "strongly agree" as anchors)
Source: Doty, Glick, and Huber (1993)
The following questions concern job responsibilities and
skills within your marketing organization.
How strongly do you agree or disagree with each of the
following statements about your marketing organization?
•Marketing personnel in this firm have very specific job
responsibilities.
•Most marketing employees have jobs that require special
skills.
•Standardized training procedures exist for marketing
jobs. (RS)
•Written position descriptions are provided to marketing
specialists.