You can see why need to protect kids from advertising , our little ones can be great little consumer, and companies make gobs of money off them. But more than this, kids need to be protected, since some lies in advertising can actually harm children, and not just make them want our money. It’s one thing if an ad tells kids that buying the newest doll that poops will provide them with endless hours of entertainment (when in fact ,most kids will actually toss the doll aside five minutes) it’s another thing if an ad tells them that the newest zit cream will make them social stars and end all their teenager anxiety