Temperature management during storage is the single most
important factor in minimizing the deterioration of fruit
quality and extending the shelf life of strawberry. However,
in Bangladesh most of the growers and retailers store their
product at ambient condition due to lack of cooling facility.
Storing at ambient temperature makes postharvest management
of strawberries very difficult (Asrey et al., 2004), as
higher storage temperature results in higher respiration rates,
which is associated with reduction of fruit quality
(Ayala-Zavala et al., 2004). While, cultivar quality is defined
by different parameters, which unitedly gives an integral picture
of selected fruit. However, this research was undertaken
to examine the effect of maturity stage and cultivar on selected
qualitative parameters in strawberry fruits at ambient temperature
and determine the proper harvesting time so that
optimum state of their combination can be attained under
sub tropical climate.