Once the HoQ is complete, a final analysis is still
necessary to ensure the development process builds
on the QFD results. QFD matrix analysis in every
phase will lead to the identification of design
weaknesses, which must be dealt with as potential
strength opportunities to make the product or service
best in its class. A relatively simple procedure for
analyzing the HoQ phase is to address the following
points:
• Blank or weak column: This indicates HOWs
that do not strongly relate to any WHATs. This
does not exist in this case. The closest to this
situation is “Guests feel safe as services are delivered
to their room” in row 6, but it is not weak
enough to warrant a preceding analysis. In other
rows, there is at least one strong relationship