Sponsorship.
Supporting a special event or cause whether financially or materially (such as computers for schools given by Tesco) is called Sponsorship. Funds are made available to a recipient organisation in return for recognition of the benefactor’s generosity. Recognition can include the display of the sponsors’ name and logo and plenty of public recognition of the charitable act. Sponsorship opportunities include:
Arts.
Charities & causes.
Education.
Media.
Sports.
And more.