When presenting, your voice says it all – literally. This is especially true in telesales, where the entire sales cycle takes place over the phone. Our research underscores that in a face-to-face conversation, vocalization accounts for 38 percent of a customer’s comprehension, while in a phone conversation it accounts for 86 percent. Assuming one has successfully identified all of the confirmed needs through the ADAPT questioning process, it is up to the salesperson to present the solution in a way that prompts the customer to take action. Vocalization can keep the customer’s attention and create impact through speaking rates and pause duration, pitch and frequency, and intensity and volume. While presenting, maintain control of your vocalization through self-monitoring. At various intervals ask yourself, “If I were on the other end of the phone, would I be intently listening or daydreaming about my next meeting?” It will be hard at first, but try to see your presentation from your customer’s perspective to make it more effective. By developing vocal skills and adding them to your sales arsenal, you will be able to create and maintain customer interest. Remember, your voice says it all.