If I was an online travel agency. I will gave my product that include accommodations and facilities to the customer because they are very important for customer's expect. I will made them like they stay at home and feel more relax. Service mind is important to there contentment too, if your service is bad, there will made customer won't come to buy your product anymore, so if you want customer feel good to your product you should make your service as good as you can and straight to customer expectation.