9. Morton Company is currently measuring delivery times to customers. Over the past three years, Morton’s average delivery time has been 60 minutes with a delivery time of 50 minutes for the most recent year 2001. A recent survey of customers indicates a need to improve delivery times. Competitive research related to the current year shows that industry average delivery times are 40 minutes and "best in class" delivery times are 20 minutes (min). Industry trends show that over the next few years, only minor improvements will occur in delivery times. The President of Morton has set the following strategic goal: By the year 2005, Morton Company will be ranked at the very top in the industry for customer delivery time. Which of the following targets (delivery time in minutes) should be established for Morton?