Road traffic noise has considerable negative health, social and economic impacts. Apart
from technical improvements, targeting the behavior of individual drivers is a further
strategy to reduce noise. However, a sound theoretical foundation upon which to design
individual-based interventions is needed. This contribution will show how the results of a
project that was designed to identify benefits and barriers of low-noise traffic behaviors
(specifically Eco-driving and buying low-noise tires) are used as a basis to develop
innovative and tailored interventions by means of workshops. These workshops are the
final step of the project part that had (1) elaborated a theory-based stage model describing
behavior change from the first awakening of problem awareness to the implementation and
consolidation of a new, low-noise behavior, (2) substantiated this theoretical framework by
means of qualitative interviews, and (3) tested the model with an online survey to identify
the intervention potential of the different behavioral predictors. Element of innovative
interventions that are based on the results of these previous steps and targeted to specific
behaviors and behavioral predictors will be outlined.