The fact is your customers have transformed
In fact, society has changed – we are more aware, more informed, and more connected
And the way we interact has changed – we ARE more mobile, more “social”, and more networked...
Because of that, our businesses must respond and adapt – the traditional ways of managing relationships has changed ... forever
Today’s new “experience management” strategies are being driven by all these forces...
Changes in consumer demographics are rapidly leading to changes in how organizations are engaged - from tablet apps to social media, from video kiosks to instant messaging, the days of the toll free phone number being the dominant entry point into a business are fast fading
Organizations that fail to align their resources to proactively manage these changes can have their sales and service effectiveness rapidly impacted by declining satisfaction. They need to consider – today – how to implement adaptable, flexible, and scalable experience management platforms that provide customers access to resources across communication channels, and that enable end-to-end workflow integration with performance management and business intelligence.
The new success drivers will require real time insight and action; customer care organizations need to anticipate customers choice of how they want to be served and manage the end to end experience; they’ll need to understand the causes of poor customer satisfaction and dynamically adapt in real time, and they have to future-proof their operations & infrastructure for flexibility, to easily adapt to tomorrow’s changing customer expectations.