LAMIGRAF TENDENCIES
THE EVOLUTION OF TECHNOLOGY HAS NOT ONLY REVOLUTIONISED OUR PATTERNS OF BEHAVIOUR, BUT ALSO THE WAY WE ACT AS CONSUMERS.
IN FACT TECHNOLOGY, AND IN PARTICULAR THE EVOLUTION OF MOBILE PHONES AND THE EMERGENCE OF THE SOCIAL NETWORKS, HAS BROUGHT A NEW KIND OF PERCEIVED REALITY INTO BEING.
WE BELIEVE THAT THE REALITY CAN BE DIVIDED INTO THREE CATEGORIES, WHICH WE RELATE TO THE MEGA-TRENDS OR MACRO-TENDENCIES WE HAVE OBSERVED.