The Culture of BMWMuch of BMW’s success has derived from cultivating the concept of anentrepreneurial culture. They have ado pted the idea to provide a place where workers feel connected, feel more like a family, and where work iscomparedmore of toalifestyle. “From the moment they set foot inside the company, associates experience asense of place, history, and mission” (Hellriegel & Slocum, 2009, p. 522). Theconversation and communication can be formal, but it is often informal. Decisions aremade and ideas are voiced from all members of the team to come up with a great product. Their eAll employees work side by side and are treated equally.BMW,as a company,is based on commitment of their workers and lesshierarchical barriers. They believe a hierarchical structure barriersgets in the way of innovation. To remember where they came from and to motivate worker’s performances, they revisit their downfall of 1959 at every orientation for newhiresemployees. The company is fast paced, andthatpromotes growth opportunity andcareer advancements. , which mean, thThis allows theeworkershaveto be flexibleand creative. Managers that arewilling tostriving to achieve excellence are promotedwith little time for training. They have to work closely with subordinates and peers tolearn the important information.Model of Leadership at BMW and the Related Impact on the Organizational CultureToday BMW owes its history so thatBMW has been running its business very well asa leader shipinitsthe automobile industry since 1959.What I mean isBMW hadonea singletimebad experience, which was in 1959 when the company nearly went