The most exciting thing about Bragi, and The Dash, is the sense that this will be a living product. Kickstarter backers can expect to receive theirs in February. Everyone else, starting in April. But the product has been designed to improve over time. There is an API for developers to create their own apps that work with The Dash -- so expect tie-ins with Runtastic and the like. Bragi itself is committed to improving the firmware over time too, with Hviid giving the example that The Dash might soon "learn" what activity you are doing through sensor data, so that when you start a run (or ride), the headphones "ask" you if you started running, and you just nod to kick off the activity tracking.