Second step:
Once the need or want has been recognised, it is important to qualify the
specifics of what will lead to satisfaction.
For example, the want or need may be new transportation.
Further thought may yield the fact that a truck would be the most effective
and useful type of vehicle.
From there, it is a matter of determining what features are desired on the truck, as well as determining an approximate amount of money that the consumer is willing to pay for the truck.
With a solid vision of what is desired, it is possible to move on to the third step in the process of procurement.