Creating a Distinctive ‘Look’
As part of its long-term plan to become one of the world’s premier automotive brands, Kia is determined to design and build cars that customers actually want to buy. To keep in touch with consumer needs and trends Kia has invested in new headquarters in both Europe (in Frankfurt, Germany) and in the USA (at Irvine, California).
Kia is also determined to create a distinctive appearance for its vehicles. The Corporation has appointed top German car designer Peter Schreyer as Chief Design Officer and also invested in two new Design Centres in Germany and the USA, staffed by young multi-national teams of designers.