– this is forecast planning based on an anticipated
demand.
The coexistence of speculative inventories and
of QR can also be explained if we examine
sequentially the transactions occurring along a
marketing channel. Here the value-added chain is
composed of two major subsets, the commercial
network (stores) and the logistical network.
In fact, nothing prevents the simultaneous implementation
of distinct policies for both networks:
one focused on building speculative inventories
with the logistical network, to take the best advantage
of price terms, and the other focused on a
strict adjustment of the offer to the demand, to
reduce the unnecessary storage of items in the
commercial network.