A manufacturer has four sponsorship options. The product may be launched as a national brand. The manufacturer may sell resellers who give the product a private brand. Although most manufacturers create their own brand names, others market licensed brands.Nationals Brands versus Store Brand.
National brands have long dominated the retail scene. In recent times, however, an increasing number of retailers and wholesalers have created their own store brands.
Store brands have been gaining strength and a store-brand boom.In fact, store brands are growing much faster than national brands and they are rapidly achieving name-brand quality.