Following the Smarter Choices – Changing the way we travel
report (Cairns etal.,2004), the UK Government's 2011 Transport
White Paper(Department for Transport,2011) focused on the
potential for affecting travel behaviour through’nudging’ individuals towards adopting more sustainable travel practices
(Thaler and Sunstein,2009).
itiativessuchastheLocalSustainableTransportFund(Department
for Transport,2011).