Sponsorship strategy should be formulated keeping in mind what exactly a potential sponsor would be looking for out of a sponsorship deal.A company may be less willing to provide financial payment as a from of sponsorship, but instead offer a barter agreement. Goods and services may be traded instead of cash with brand exposure still expected.The event itself can suggest a varied range of items-hotels,airlines,car and coach hire, caterers,publishing companies,production houses, venue providers,and souvenir and IT companies can provide products,services and labour either free or at reduced rates.The result will be similar,with fewer expenses being incurred at the event