Banking in the modern sense of the word can be traced to medieval and early Renaissance Italy, to the rich cities in the north
like Florence, Venice and Genoa. The word bank was borrowed in Middle English from Middle French banque, from Old Italian
banca, from Old High German bank, bank "bench, counter “Private-sector banks have been functioning in India since the very
beginning of the banking system. Initially, during 1921, the private banks like bank of Bengal, bank of Bombay and bank of
madras were in service, which all together formed Imperial Bank of India. A debit card (also known as a bank card or check
card) is a plastic card that provides the cardholder electronic access to his or her bank accounts at a financial institution. The
person impossible to get credit card is possible to get this plastic card. Debit card help to avoid more fraudulent activities and
help the customer in carry cash, purchase goods, pay bill, recharge etc., in always.
Introduction:
A debit card is very similar to a cash card, but it allows you to
do a lot more than use an ATM machine. A debit card is like an
electronic cheque that you can use to pay for goods and ser-
vices. There are different types debit card and not all outlets
will accept them as payment. The main types of debit card are
Visa delta, Solo, and Switch. Although you have to be aged
at least 11 before you are allowed to own a debit card, most
types of debit card are not available to fewer than 18s. As
the money is automatically taken from your account, it means
that you can only spend the amount that’s available in your
account at the time. As the money is automatically taken from
your account, it means that you can only spend the amount
that’s available in your account at the time.
Two types of debit cards
“On-line” debit cards:
These cards usually are enhanced ATM (automated teller ma-
chine) cards which work the same as they would in an ATM
transaction. It is an immediate electronic transfer of money
from your bank account to the merchant’s bank account.
“Off-line” debit cards:
These cards usually look like a credit card and resemble a
credit card transaction. The merchant’s terminal reads your
card, identifies it as a debit rather than a credit card, and cre-
ates a debit against your bank account.
Review of literature:
H. Ramana in their article “ Marketing approach in Banking”
states that banking industry indirectly can survive only by
adopting efficient marketing strategy. These strategies are
used to gain the positive response of the customers and to
win the positive competitive market in future.
R.Sangeetha’s study is based on the “Customer awareness
and satisfaction regarding services rendered by commercial
bank with reference to State Bank of India and ICICI Bank”. It
reveals that gender, occupation, monthly income, type of ac-
count and period of holding account with bank is not associ-
ated with awareness level. On the other hand there is associa-
tion between ages, educational qualification awareness level.
Statement of the Problem:
1. To study about the awareness of the Private Sector banks
Debit Card Holders.
2. To review the extent of utilization of Private sector Banks
Debit card.
3. To measure the satisfaction level of customer about the
services provided by Private Sector Banks.
4. To examine the pratical problem face by the card holders
and offer effective suggestions.
Limitations:
1. The study was confined to Coimbatore City only and
therefore the findings of the study cannot be extended to
other areas.
2. The study is purely based on primary data. The subjectiv-
ity of the respondents may reflect on the study.
3. The study is confined to union bank of India debit card
holders only.
4. Time and cost are other factors limiting the study to a
sample of 100 respondents.
5. People are reluctant to give information for the fear of be-
ing used against them.
Sample design
It is a probabilistic sampling method where the samples were
drawn from the various places of the city. The respondents of
the sample size are 150.
A research design is a clear plan about the research. There
are various types of research such as Fundamental Re-
search, Experimental Research, Descriptive Research and
Analytical Research.
Method of data collection:
The task of data collection begins after a research problem
has been defined and research design chalked out. The data
collected are primary and secondary data.
Statistical Tools:
Statistical tools were employed for data analysis and interpre-
tation of the survey data.
v Percentage Analysis
v Chi Square Analysis