The mass media refer to print, radio, television, and other communication technologies. “Mass” implies that the media reach many people. “Media” signifies that communication does not take place directly through face-to-face interaction. Instead, technology intervenes or mediates in transmitting messages from senders to receivers. Furthermore, communication via the mass media is usually one-way, or at least one-sided. There are few senders (or producers) and many receivers (or audience members).