Russian TV advertising messages presents a complex mix of different languages, scripts and non-linguistic elements, such as images, music and insights provided by consumers. Argument structure of the language of TV commercials also presents a mix of information, persuasion and deception. One of the measures of success of a TV advertising lies in its ability to relate the social value of a product with the aspirations and images of a potential customer. English in Russian ads plays a social role, being a marker of prestige, Westernization, and modernization. Mixing in Russian TV commercials, being a source of cross-cultural creativity, goes beyond cosmetic or attention getting considerations.