This research supports previous research suggesting that corporate strategies are part
of total corporate effects (Bowman and Helfat, 2001). Specifically, in the hotel industry, a
non-operating hotel owner can choose strategies regarding: at which location(s) to possess
a property/properties; which type(s) of hotels to possess; what brand(s) to affiliate with;
and which operator(s) will manage its property/properties. The relative importance of
these strategies on hotel performance is assessed in this research. Because hotel segment
is defined by STR based on a hotel brand’s system-wide ADR and consequently is
directly linked to RevPAR, its significant prediction power on RevPAR is not surprising.
In addition, the importance of location has been recognized for a long time in the hotel
industry. Particularly, from a hotel owner’s viewpoint, it is suggested that a hotel
investment is only as good as its local market, because the revenues of a hotel are highly
correlated to the economy of the local market (Corgel, 2002).
This research supports previous research suggesting that corporate strategies are partof total corporate effects (Bowman and Helfat, 2001). Specifically, in the hotel industry, anon-operating hotel owner can choose strategies regarding: at which location(s) to possessa property/properties; which type(s) of hotels to possess; what brand(s) to affiliate with;and which operator(s) will manage its property/properties. The relative importance ofthese strategies on hotel performance is assessed in this research. Because hotel segmentis defined by STR based on a hotel brand’s system-wide ADR and consequently isdirectly linked to RevPAR, its significant prediction power on RevPAR is not surprising.In addition, the importance of location has been recognized for a long time in the hotelindustry. Particularly, from a hotel owner’s viewpoint, it is suggested that a hotelinvestment is only as good as its local market, because the revenues of a hotel are highlycorrelated to the economy of the local market (Corgel, 2002).
การแปล กรุณารอสักครู่..
