-Such as threatening the traditional business goal of maximizing profit. These observers question whether creating a spiritual environment for employees is truly compatible with a profit -making objective. In constrast, others believe that having a strong set of deeply-held values not only benefits employees, but can also positively impacts organizational performance.
As an example, in their book Built to Last, Collins and Porras (1994) note that all the visionary companies in their study have posted exceptional long-term financial performance and have, as their primary goal, something other than maximizing profit. For instance, at Merck the purpose is "to preserve and improve human life " and at H-P it is to "make technical contributions for the advancement and welfare of humanity. "
Although Collins and Porras do not use the term "spirituality" to describe these corporate statements that focus on a deeper purpose, they are excellent examples of how an aspect of spirituality , namely, the concept of"contributing to the greater good " is articulated in these firms