The basic of LCC business is about how to fly people from A to B. The other service or everything else is regarded as a luxury or frills, of which cost money. AirAsia removes some frills such as: 1.
No free food and beverage on-board. Passengers can buy food and beverage on-board at affordable price from the flight attendant, or buy online on the ticket booking process. 2.
There is no assigned-seating, all seating are free. Except passenger willing to pay more for seat selection. If no, passengers will receive the general boarding pass and have to take any available seats. 3.
Ticketless. Less complicated for the operational and customers. Passengers do not need to worry about collecting ticket before the flight and it is cost-efficient for AirAsia (printing, paper, distributing). 4.No refund. Airline cost much money when passengers no show for flight due to refund and reschedule. Whether the aircraft full or empty, the passenger show or not, the cost of the airline is the same. AirAsia does not give any compensation for no show guest and do not refund for the missing flight passengers. 5.
No loyalty program. AirAsia believes customers are loyal with the low fare, so it does not apply frequent flier miles program.