The objective of this study is to enhance the knowledge about compulsive buying in the retail consumption environment. More specifically, the present study aims to (i) investigate the relationships among perceived social image, materialism and compulsive buying among Malaysian young consumers, and (ii) to examine the mediating effect of materialism between perceived social-image and consumers’ compulsive buying. In the next section, some relevant literatures are reviewed to hypothesize the proposed relationships. Then, a brief discussion of methodology, analysis and findings are presented followed by conclusion. Lastly, implications are discussed, limitations are acknowledged and future research directions are stated.
The objective of this study is to enhance the knowledge about compulsive buying in the retail consumption environment. More specifically, the present study aims to (i) investigate the relationships among perceived social image, materialism and compulsive buying among Malaysian young consumers, and (ii) to examine the mediating effect of materialism between perceived social-image and consumers’ compulsive buying. In the next section, some relevant literatures are reviewed to hypothesize the proposed relationships. Then, a brief discussion of methodology, analysis and findings are presented followed by conclusion. Lastly, implications are discussed, limitations are acknowledged and future research directions are stated.
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