For instance, say that you have written an article about the cultural practices that developed among the embattled citizenry during the siege of Sarajevo. If you simply describe where the poetry readings were, who painted what kind of paintings, and how the lyrics of various popular songs of the day related to current events, you probably will not get published. This is so even if you are providing new data that few have collected or presented in scholarly journals. If, however, you describe this new evidence and employ it to theorize(as just one example among many) how citizens use culture to recast national identity, then you are on your way to a publishable article. That is, since the development of nationalism and national identity has been a wide-ranging theoretical concern of the twentieth century you will have provided new evidence for the theory that human beings use culture to construct identity. If you simply report on cultural production in Sarajevo, you can publish your article in a newspaper or magazine, but you can't publish it in an academic journal because you did not present your evidence in the context of ongoing academic concerns. You did not approach the new in an old way.