Thai Beverage Public Company Limited (“ThaiBev”) was established in 2003, with the aim of integrating our founding shareholders’ and investors’ leading businesses related to beer and spirits into the ThaiBev group. Later, in 2006, ThaiBev was listed in the Singapore Exchange (“SGX”), and has since expanded its business from spirits to non-alcoholic beverage, to increase the variety of products that ThaiBev offers, improve the effectiveness of its logistics channels, and diversify the business’ risk. Today, ThaiBev is not only Thailand’s leading beverage producer, but also one of Asia’s largest producers. Our business consists of 3 segments, namely spirits, beer and non-alcoholic beverage under more than 100 brands. ThaiBev’s 18 distilleries and 3 breweries are the production bases that are widely recognized for meeting internationally accepted standards and are environmentally friendly. From the sourcing of quality raw material, the standardized production and packaging processes, to effective by-product management, we are proud to deliver products and services that deliver to the needs of our consumers around the world. ThaiBev’s products are sold in 5 continents, over 90 countries all around the world. ThaiBev has 1,100 direct sales teams across Thailand. We also have distribution centers and networks, locally and abroad, to ensure our products reach our consumers with quality. Vision 2020 Vision 2020 is ThaiBev’s strategic roadmap for the next six years. It underpins our endeavours to further the success that we have progressively achieved over the years, and sets ThaiBev up for an accelerated growth story. Driven by the five strategic imperatives outlined below, we seek to provide customers with even better products, create greater value and deliver more sustainable returns to shareholders, and enlarge opportunities for our employees. Growth We aim to solidify ThaiBev’s position as the largest and most profitable beverage company in Southeast Asia. Diversity To support and sustain ThaiBev’s growth, we plan to diversify our revenue streams, increasing revenue contribution from non- alcoholic beverages and the sale of products outside of Thailand. Brands By streamlining ThaiBev’s businesses into three product groups (spirits, beer, and non-alcoholic beverage) and identifying core brands within each, as well as focusing on primary and secondary markets with the greatest growth potential, we look to expand the business via a consumer-and market-driven approach. Reach To realize the potential of ThaiBev’s core brands, robust and efficient routes to all markets are required. Accordingly, we seek to build on our market leading business processes and supply chains to strengthen existing distribution networks, establish new ones, and also enter into partnerships with third-party distributors when appropriate. Professionalism We strive to ensure that we have a diverse and high performance workforce, and that the teams behind all three product groups work together seamlessly, leveraging cross-product group synergies where applicable, further strengthening our long term potentials. ThaiBev’s Mission Our stakeholders and our engagement with them are important to us. ThaiBev recognizes that a sustainable business will enhance long-lasting value to all our stakeholders. ThaiBev is therefore committed to developing a solid business foundation by expanding our operations both within Thailand, and towards the global arena, in order to be a leading total beverage producer in Asia. We aim to build stability and a sustainable business alongside good governance and environmental and social development to build trust and enhance long-term returns to our shareholders and business alliances. (Refer to page 69 of the ThaiBev Annual Report 2014 for further details.
Growth
Growth is vital for business longevity and for yielding sustainable returns to stakeholders. ThaiBev’s growth towards becoming the leading beverage company in the region will be driven by two key factors – its diversified portfolio and solid distribution network. ThaiBev has a portfolio comprising various renowned alcoholic and non-alcoholic beverage brands which have been loved by consumers for decades; and plans to continue its product premiumisation initiatives and further raise awareness of its brands as it expands into new markets. To facilitate growth, ThaiBev aims to maintain its leading position in Thailand and also penetrate untapped markets in the region. It believes effective and efficient routes to markets are critical for successful expansion, and places an emphasis on strengthening and leveraging its distribution channels. The acquisition of Fraser and Neave, Limited (“F&N”), a leading beverage producer, distributor, and publisher based in Singapore, in 2012 was a major milestone in ThaiBev’s overseas expansion journey. A venerable company with a history spanning more than 130 years, as well as a diversified product and trademark portfolio, F