Event management’ as a profession is defined, and ‘event studies’ is discussed as an emerging academic field. In the second section, The Tourism Perspective, ‘event tourism’ is defined from both a demand and supply perspective, then its goals are examined. Fig. 2 is presented to illustrate the interrelationships between events and tourism. A number of event tourism career paths are identified (Fig. 3), then within a discussion of the destination perspective an event portfolio model is examined (Fig. 4). This strategic approach can help shape evaluation, planning, and policy for events.