Colonel Sanders (1890-1980) created the Kentucky Fried Chicken fast food chain at the age of 66. Pride in his product, high standards, and brilliant marketing help to establish him as an innovator in the fast food industry.
Harland David Sanders was born on a farm in Henryville, Indiana on September 9, 1890. His parents, Wilbert Sanders, a butcher, and Margaret Ann Dunleavy, a homemaker, also had two younger children. Sanders' father died when he was five, so his mother took a job peeling tomatoes in a canning factory and earned extra money by sewing at night. Sanders had to take care of his siblings, learning how to cook so he could feed them. He held his first job at the age of ten, working on a nearby farm. Because the family was so poor, Sanders left school after sixth grade so he could work full time. His mother, desperate to improve the financial situation of her family, married a produce farmer and moved the family to suburban Indianapolis when Sanders was 12. Sanders fought often with his new stepfather. Within a year, his mother sent him back to Clark county, Indiana.
Sanders worked as a farmhand for $15 a month, plus room and board, until he was 15 years old. He was then able to get a job as a streetcar conductor in New Albany, Indiana. In 1906, while still under age, Sanders enlisted in the U.S. Army and spent a year as a soldier in Cuba. After completing his military service, Sanders married Josephine King in Jasper, Alabama. The couple had three children. During the early years of their marriage, Sanders and his family moved to Alabama, Tennessee, Arkansas, and finally back to Indiana. They divorced in 1947.
Sanders held a variety of jobs. He sold insurance in Jeffersonville, Indiana. Then he started a steamboat ferry company that operated on the Ohio River between Jeffersonville and Louisville, Kentucky. Eventually, Sanders took a job as secretary of the Columbus chamber of commerce. There he met an inventor who discovered how to operate natural gas lamps on a gas derived from carbide. Sanders bought the patent rights and launched a manufacturing company. Unfortunately, a rural electrification program made his company's product obsolete.
While working as a railroad man for the Illinois Central Railroad, Sanders took a correspondence course that allowed him to earn a law degree from Southern University. A local judge permitted him to use his law library and local lawyers helped his studies by explaining law terminology. When he lost his job with the railroad, Sanders began practicing law. He had some success in the legal field from about 1915 to the early 1920s, working in the Justice of the Peace courts in Little Rock, Arkansas. Sanders ruined his legal career, however, by getting into a brawl with a client in the courtroom. Although found innocent of assault and battery, Sanders' legal practice was through.
A Secret Recipe Spelled Success With nothing to lose, Sanders took his spices and pressure cooker and traveled throughout the U.S. in his 1946 Ford. He visited restaurants, trying to convince the owners to use his recipe. Sanders had no luck with the better restaurants, said John Neal, a franchisee. "They all threw him out of their places. He found a lot of wonderful hard-working men and women who operated various and sundry restaurants who took his methods and paid him a nickel a head. The Colonel shipped them the seasoning. That's literally how he got started."
By 1960, Sanders had 400 franchisees, and his image was being used to sell chicken throughout the country. By 1963, he made $300,000 a year in profits, before taxes. In 1996, the number of franchises had grown to over 5,000 units in the U.S. and 4,500 overseas. Sanders carefully guarded his secret recipe of herbs and spices, hiring two different suppliers to mix up batches, which he would then combine himself and mail to franchisees.
Sanders was a perfectionist. He often burst into a restaurant's kitchen to scold an employee for not cooking his gravy correctly. Sanders would then show him how to cook it right. "The thing I remember about the Colonel is that he was very particular about doing things right," said Jackie Trujillo, chairman of Harman Management. "He used to visit us often," she said. "Service, quality and cleanliness was No. 1. He never backed down from that.
Sold Company to Investors in 1964, Sanders sold out to a group of investors, including John Y. Brown, Jr. and Jack Massey, for $2 million. He had been concerned about selling the business because he feared that the new owners might not maintain a high quality product. Friends and family finally persuaded the 74-year-old to part with his company. On January 6, 1964, he closed the deal. Besides the $2 million, he received a lifetime salary of $40,000 a year (later raised to $75,000). Sanders served as the company spokesman, making personal appearances and television commercials. He held on to his Canadian rights in the company and es