The company had compiled an impressive growth record, especially during the past several years. It was no stranger to high technology and enjoyed an enviable reputation as a supplier of high-performance, dependable, and cost-effective products for hospitals and medical research facilities. Its new product, the Unitech, a machine that combined several monitoring functions and also performed sophisticated analysis of the data, represented a technological breakthrough that would give the company a clear competitive advantage for at least three years. But the project began on a shaky note—and went steadily downhill.
At the outset, there had been two competing design configurations. One, with a key component based entirely on a new concept in buffered circuit design, was the strong favorite of the engineering and marketing departments. Manufacturing urged a somewhat more conventional approach and persisted in its arguments even after the company president made a “final” decision in favor of the more advanced design.
The company had compiled an impressive growth record, especially during the past several years. It was no stranger to high technology and enjoyed an enviable reputation as a supplier of high-performance, dependable, and cost-effective products for hospitals and medical research facilities. Its new product, the Unitech, a machine that combined several monitoring functions and also performed sophisticated analysis of the data, represented a technological breakthrough that would give the company a clear competitive advantage for at least three years. But the project began on a shaky note—and went steadily downhill.At the outset, there had been two competing design configurations. One, with a key component based entirely on a new concept in buffered circuit design, was the strong favorite of the engineering and marketing departments. Manufacturing urged a somewhat more conventional approach and persisted in its arguments even after the company president made a “final” decision in favor of the more advanced design.
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