Unlike most studies investigating only one of the breast cancer screening measures, this study investigated the effect of a BHP program to improve mammography, CBE, and BSE. It was designed in a positive manner by systematically modifying specific health beliefs, and increasing breast health knowledge in a sample of Turkish women aged 41 and older. In this study, the BHP program significantly improved BSE rates among women. However, it did not have the anticipated effect on CBE and mammography rates.