All effort focuses on production. The result is that marketing gets neglected. John
Kenneth Galbraith contends that just the opposite occurs.4 output is So prodigious that
all effort concentrates on trying to get rid of it. He says this accounts for singing
commercials, desecration of the countryside with advertising signs, and other wasteful
and vulgar practices. Galbraith has a finger on something real, but he misses the
strategic point. Mass production does indeed generate great pressure to 11 move" the
product. But what usually gets emphasized is selling, not marketing. Marketing, being a
more sophisticated and complex process, gets ignored.