Furthermore, while the findings suggest that
entrepreneurial effort was a theme common to
participating social enterprises, the exclusion
encountered by social enterprises – perhaps
because of where they are located (for example,
deprived housing estates situated on the periphery
but not connected to large cities) or the issue
which they are tackling (for example, drug
addiction; under-age pregnancies) – poses a
particular challenge. It may be that as a
consequence of this exclusion, social enterprises
require significant entrepreneurial effort as,
combined with the scarcity of resources common
to many firms which adopt an entrepreneurial
approach to their marketing, they must also
address the problems and prejudices caused by
such social exclusion