Pranda Jewelry Plc was founded in 1973 as Pranda Design Company Limited and renamed Pranda Jewelry Limited on April 27, 1984. It listed its ordinary shares on the Stock Exchange of Thailand on July 61990 and converted to a Public Company Limited on June 3, 1994. Pranda currently has registered capital of 410 million baht with 398.15 million baht paid-up. Executive director Chanat Sorakraikitikul discusses the company's strategy and outlook.